Mobile retargeting is a fairly new type of advertising that targets users on their mobile devices. How does it work? Read below to find out.
If you sign up for an ad campaign with a mobile advertising company, information is anonymously collected from different websites like Facebook and other websites that the ad company is advertising on and that are being accessed through a mobile site or app. The users are then segmented based on their attributes. Specific users will be sent to your mobile site depending on their attributes.
Mobile retargeting is really so much more effective than desktop advertising in that it is easier to know what people’s behaviors are. Once you run an ad retargeting campaign, you can narrow down your next ad campaign to target only the users of certain mobile devices that brought you money.
You would be surprised to know that mobile ad companies have the tools necessary to know how users of the iPhone, tablet, and android phones do their shopping online. And this intelligence is very critical because you can send only the most attractive offers to the users who are already ready to buy as indicated by their shopping behavior.
Retargeting ads don’t just work on the mobile versions of the most popular websites. If you own an app, you could run a retargeting campaign. They are similar to ads that are shown on a new installation, however, the ads are shown to mobile users who have your app already installed on their devices.
How does it work? It’s no secret that 70% of all new users will stop using your app after 30 days. However, with a retargeting campaign, your ad will appear before your customers even if they are using another app. When they click on the ad, they will be sent back to your app.
What these ads do is to make your brand memorable and be at the top of your user’s mind when they are ready to purchase the product or service that you are offering. When they are ready to buy, they only need to click on the ad. Also, it is highly likely though that your users like to do their shopping on a laptop. Since you have been heavy on their minds, the first website they’d visit would be yours.
There are many mobile advertising companies out there that can help you with your advertising needs. However, if you like to target apps users, you will definitely want to go for Liftoff. Why? The company has all the tools necessary to run a successful retargeting campaign.
Also, since the company charges per action and not per click, you will save more money. Imagine if you have to pay every time somebody clicks on your ad but only ten percent of these clickers only buy from you, you would be on the losing end of an advertising campaign. But with LiftOff, you only pay when a user does a preferred action, like booking a room, clicking on the buy button, or signing up for your newsletter.