Beauty, the very word causes everyone to turn their head and look. The definition however, is much more elusive. Denis Simioni discovered this early on.
During the late 90s, Denis had a relative in Central America that gave him a baby food jar that had a golden colored balm in it. It was placed on the bathroom counter where it was promptly forgotten.
At the time, Denis owned an ad agency in Toronto that was focused on beauty. He tried it once or twice and he noticed that the balm helped to tame dry fly away hair and it restored luster to hair that was lacking in luster.
By now, his wife was swearing by the contents of that little baby food jar. Her dry brittle hair was now gorgeous and full of highlights and luster. Denis was intrigued.
Curious, Denis did extensive research on the origins of the balm. In time, he traced the origins to the Honduran rain forests where a tribe of Indians called Tawira Miskito, were renowned for their gorgeous hair. They had learned to harvest the ojon nut and use the oils for their moisturizing properties.
Denis Simioni set out to meet his tribe of Indians and find out more. Upon his arrival in their village he was greeted by many Indians and all of them had one thing in common, gorgeous hair. In spite of being out of doors in the harsh sun and elements, all of them had thick lustrous hair.
Denis took the time to get to know them and over the course of this time they showed him how they processed the ojon nut by hand to create the balm. Suddenly, Denis had a thought. If he could help this tribe by creating a thriving business, he could have the best of both worlds.
At the time of his discovery, Denis wasn’t sure exactly how it worked or if this was indeed the elixir he was in search of. He was soon to discover that it was indeed the perfect hair treatment and as he began to adjust the ingredients he realized he was definitely on to something very special.
Denis then set out to create an alliance between his company, and the Tawira Miskito. In exchange for the oil, he would provide the tribe with funds to better themselves. This created many jobs for the Tawira Miskito and it supplied Denis with plenty of the oil for his newfound product.
It turned out that the product was so well received, that Estee Lauder bought it out in 2007 for a staggering $45 million dollars. At present, analyst Ali Dihadj has estimated that the Ojon balm is only one percent of Estee Lauder’s $7.8 million in overall sales.
Denis was definitely on to something here, but what remained yet to be seen. Initial sales did not go over so well but Estee Lauder stuck by their guns and kept to their marketing strategies creating a product that over the course of time was coveted by consumers.
Denis Simioni had a great product and it just needed a bit of an extra boost in the marketing department for it to become as big with consumers as it was with his wife.
Expanding the product to QVC exploded sales and people flocked to buy the ‘rain forest’ product that would give them the hair that they had always dreamed of. Beauty was now found in a simple hair care product that had been created and processed in the rain forests of Honduras.
With simple ingredients and no harsh chemicals, Denis had a hit product and Estee Lauder knew this. What began as a discovery by his wife’s grandmother in a baby food jar, had quickly become a famous hair care product that embodied the very definition of beautiful hair.
Keeping the product affordable to everyone was a must. Estee Lauder knew this so they priced it accordingly making it readily accessible for everyone on every budget. The definition of beauty had been redefined, by the rain forest. Thanks to this great discovery, Ojon has been expanded to a complete hair care line.
Thanks in part to his newfound fame, Denis now travels the world in search of similar products for beauty. He’s had such success that he now stays in touch with companies like Estee Lauder in hopes of providing them with the next latest and greatest beauty products.
According to Denis Simioni, the next great product will be found in a very remote place. Where? He isn’t sure yet, but he’s looking, and when he finds it, the world is sure to know. His goal is to provide the world with the best top quality beauty products with all natural ingredients that enhance a woman’s beauty effortlessly.